Thursday, May 31, 2007
Viacom CEO Philippe Dauman

According to Viacom CEO Philippe Dauman, traffic to Viacom-owned sites has surged since the company asked YouTube to remove its content. “We found that when we sent out the take-down notice to YouTube … we found traffic increasing back to our own sites,” he said earlier this year at the Bear Stearns Media Conference. “We are able to monetize that increased traffic; this is high-value traffic. The premium-branded advertisers aren’t, in my opinion, going to spend a lot of money for the YouTube viewers who are looking at the user-generated content of a cat going to the bathroom.”
Dauman, who sees little promotional value in having snippets of Viacom programs posted to YouTube, feels the company is entitled to advertising revenues tied to viewing of its programming. He should have some interesting things to say about the interview with YouTube founders Chad Hurley and Steve Chen that preceded him.




